It’s no secret that different colors evoke different emotions in us, and that marketers have been taking advantage of this for years. But which colors spur which emotions? Perhaps most notably, it is said that red stimulates the appetite. That’s why the color is so prevalent with national food chains like McDonald’s, Pizza Hut, […]
What a long, strange trip it’s been for Marketing. From the first magazine published in 1741, to the first billboards in the late 1800s, the art of getting the public’s attention and turning it into sales has gone through a dramatic evolution over the past few hundred years.
You wouldn’t start an ad campaign without a strategy. You shouldn’t post on Facebook without one, either. Nearly every business that hasn’t yet jumped aggressively into social media is looking to. Few, though, really have a clear idea of what they are trying to accomplish, how they should approach it and what resources and commitments […]
Hiring an ad agency is a big investment for a company. An ad agency insider explains how to get the most out of that investment. There’s a cynical saying in the advertising business that clients get the work that they deserve. Derisive? Absolutely. Accurate? Unfortunately, sometimes…yes. Let’s put our cards on the table. Overused though […]
What works today is the exact opposite of what worked a decade ago. If you think of marketing as the same thing it was twenty (or even ten) years ago, you’re basically screwed. The reason is simple. What works today is the opposite of what worked in the past. The Old Rules Here’s are the […]
Be honest: Is that Web design as attractive as it was five years ago? Here are key signs it might be time to rebuild. I’ve received a decent number of compliments on my website over the years. To be sure, it’s a pretty good one and it has served me well, but I’ve decided that […]
Gaining popularity on social media is only half the battle. How do you convert those “Likes” into paying customers? According to data compiled by Wishpond, a maker of social-media marketing applications, 77 percent of business-to consumer (B2C) marketers have acquired customers through Facebook, while business-to-business (B2B) marketers have found more success on LinkedIn — finding […]