You wouldn’t start an ad campaign without a strategy. You shouldn’t post on Facebook without one, either. Nearly every business that hasn’t yet jumped aggressively into social media is looking to. Few, though, really have a clear idea of what they are trying to accomplish, how they should approach it and what resources and commitments […]
Hiring an ad agency is a big investment for a company. An ad agency insider explains how to get the most out of that investment. There’s a cynical saying in the advertising business that clients get the work that they deserve. Derisive? Absolutely. Accurate? Unfortunately, sometimes…yes. Let’s put our cards on the table. Overused though […]
What works today is the exact opposite of what worked a decade ago. If you think of marketing as the same thing it was twenty (or even ten) years ago, you’re basically screwed. The reason is simple. What works today is the opposite of what worked in the past. The Old Rules Here’s are the […]
Be honest: Is that Web design as attractive as it was five years ago? Here are key signs it might be time to rebuild. I’ve received a decent number of compliments on my website over the years. To be sure, it’s a pretty good one and it has served me well, but I’ve decided that […]
Gaining popularity on social media is only half the battle. How do you convert those “Likes” into paying customers? According to data compiled by Wishpond, a maker of social-media marketing applications, 77 percent of business-to consumer (B2C) marketers have acquired customers through Facebook, while business-to-business (B2B) marketers have found more success on LinkedIn — finding […]
Those customers who take but never give anything in return? Find them–so you can stop wasting time and money on them. Facebook Graph Search, the highly anticipated search tool within the social network, is rolling out over the next few weeks. There are the inevitable questions about privacy, as people might be surprised at what […]
The world’s biggest video site will start charging viewers to watch some premium content. Here’s what it could mean for your business. For some content on the world’s biggest video website, the era of freemium is over. On Thursday, YouTube started charging viewers a monthly fee ranging from $2 to $7 to access “premium” channels like […]
Your goal is to earn a second date. Four steps to make sure they come back for more. If on a first date you tried to reveal your entire history and how you became the person you are today, your date would bolt. Same goes for your website. You should approach your website the same […]
Here’s how you can get your website found–even if you’re not an expert in SEO. A friend recently asked me to write about the difficulties that start-up owners go through to optimize their website and get found. Without optimization, your website will be a tiny speck of salt in a vast–and rapidly expanding–cyber universe. Chances […]
Here’s a look at the kinds of questions and issues you want to think about before deciding where to host your website. Gone are the days when having a website for your business was optional. In fact, many businesses these days can’t afford even a few minutes of downtime where their customers can’t access their […]