Virtually every business needs a website, but these days the web isn’t just about what you see on a computer screen. People are using the internet on an increasingly diverse array of devices,The trouble is, most business websites are still designed with pass it exams only a desktop or laptop computer in mind. When you […]
When it comes to designing your website, you have two choices: Select the site elements you believe look best, or you can use “split testing” to determine which design features are most engaging to your audience. Essentially, split testing randomly serves up multiple versions of your website pages to generate data about their effectiveness. The […]
It’s no secret that different colors evoke different emotions in us, and that marketers have been taking advantage of this for years. But which colors spur which emotions? Perhaps most notably, it is said that red stimulates the appetite. That’s why the color is so prevalent with national food chains like McDonald’s, Pizza Hut, […]
The practice of branding is undergoing a deep transformation — a change brought about by our kaleidoscopic postmodern culture, the development of communication technology and rapid globalization. In prior decades, brand managers aimed to establish their products and services primarily by way of consistency and repetition. A brand’s voice and message were to be the […]
What a long, strange trip it’s been for Marketing. From the first magazine published in 1741, to the first billboards in the late 1800s, the art of getting the public’s attention and turning it into sales has gone through a dramatic evolution over the past few hundred years.