The Psychology of Color and Branding (Infographic)

29 July 2013

 

Colors-Branding

 

It’s no secret that different colors evoke different emotions in us, and that marketers have been taking advantage of this for years.┬áBut which colors spur which emotions?

Perhaps most notably, it is said that red stimulates the appetite. That’s why the color is so prevalent with national food chains like McDonald’s, Pizza Hut, KFC, Wendy’s, Popeye’s and Chipotle.

Blue, meanwhile, is the color most preferred by men, and corporations often use it because it is thought to be productive and not invasive.

These and other color-related insights can be found in this infographic from CertaPro Painters:

psychology-of-color

Leave a Reply

Your email address will not be published. Required fields are marked *


*